The project was created at the request of Russian President Vladimir Putin for distribution on the Russia 1 television channel and the VK platform. UMG Studio created over 150 videos for the competition's semifinalists and finalists. The winner of the project will raise the prestige of the most important profession of the future, and the grand prize will be an original educational show on a federal channel, hosted by the winner of "Cool Topic!"
Scribe graphics were the main design element of the videos. They partially replaced props and added visual lightness.
Video lessons 1 season, Video lessons 2 season, Video lessons 3 season, Video lessons 4 season
In addition to the video lessons themselves, UMG Studio prepared video profiles for the semi-finalists. These are short videos about the teachers themselves: why they chose to work at the school, their hobbies, and the methods they use in their work.
Video profiles 1 season, Video profiles 2 season](https://vkvideo.ru/playlist/-207448939_15), Video profiles 3 season](https://vkvideo.ru/playlist/-207448939_21), Video profiles 4 season](https://vkvideo.ru/playlist/-207448939_29)
You can watch all the videos on the "Cool Theme" community page on VK and on the Smotrim.ru.
Joint production with Astronis. Advertising campaign for BANK GPB (JSC) with the participation of F. Bondarchuk.
A series of videos with Fyodor Bondarchuk for Gazprombank JSC advertising campaign. Co-production with Astronis. In addition to videos for TV and digital, radio commercials were also created and key visuals were developed.
A series of 20 videos for «Moscow 24» Channel , created on the Unreal Engine. What would the capital look like if it was located at the foot of a volcano? What kind of transport would we use if electricity hadn't been invented? How would you spend your weekends if there was a tropical heat all year round? You can watch all videos here.
The daily digest prodeced by UMG for the "Moscow 24" channel. We compile a selection of the most frequently mentioned words per day and find out what matters Muscovites today. Data provided by Brand Analytics. Learn more about the project here.
A series of 20 clips for The City's project, "Moscow of the Greats" . Houses, streets, parks, embankments of Moscow, places where the greatest people lived, studied and created. In each issue the subjective camera follows their symbolic locations of modern Moscow. Roller timing - 60 seconds. The visual language is simple and fits the spirit of our times, 2D graphics, sketches and emojis.
A series of 10 clips. Why is the urban space organized this way? You can see the cognitive facts within the "You Know!" cycle on the "Moscow 24" TV channel and in its social networks.
A series of "You know!" for the "Moscow 24" channel specifically produced for the Victory Day. 15 clips are made in a unified style and dedicated to different historical facts of the Great Patriotic War.
The Gazprombank info clip for broadcasting on a smart screen in a new office. The screen size is 10x2.5 meters, the resolution is 6688x1520 pixels, so the task for the designers was not easy. The video is made in corporate colors from the company's brand book using 2D and 3D graphics elements with smooth animation and transitions. The visual idea is based on the specifics of the bank's services, its geography and achievements.