Project produced by UMG for the "Moscow 24" channel. Every day Muscovites write about 60 million words on the Internet. Blogs, forums and personal pages on social networks discuss the most exciting topics. If we count the number of references and make a list of “main” words, we can see what matters the city today.
The daily selection “What do citizens write” contains six top words. How is the rating compiled? The main indicators are power and dynamics. By how long and how often the word is mentioned, one can judge whether it is a long-term trend (something that has been written about for a long time and regularly) or short-term (a sharp flash of interest). Data provided by Brand Analytics.